Central to every successful media strategy is the ability to communicate your brand in a way that attracts your target market. This gives your company a personality as you tell your very own story to consumers via editorial and video content.
GD Industries plans, produces and manages a good balance between editorial and video content as they both play a vital role in corporate identity, but also offer different benefits.
Editorial content needs to be regular and creative if you want your message to be effectively consumed by your target market. While editorial content is available on mobile and desktop, it’s especially effective on mobile as it does not use a lot of data, encouraging the attention of the mass market. It’s a proven statistic that most users browse the internet on their mobile devices.
Video content is the most effective way to communicate information to consumers. It’s a way to give your target market an opportunity to experience your business via creative visuals, encouraging them to invest in your brand. Creative social videos have the potential to go viral on digital platforms and social media.